Discover the fundamental principles of copywriting for the web in this hands-on workshop.
Discover the fundamental principles of copywriting for the web in this hands-on workshop. Throughout the day we will be doing practical tasks and creative exercises to help you construct healthy web copy for your business.
Healthy web copy is 70% about carefully structuring text and 30% inspiration. This workshop shows you how to structure your message carefully and keep your audience's attention.
Throughout the day you will get re-usable tools, rules and checklists for you to take away and apply again and again. You will also get experience of writing for the web using scenarios that are relevant to your business, with individual feedback.
This workshop is ideal for:
By the end of the day you'll have:
A subject, blog post or piece of web copy that you'd like to work on as an example. This might even be your business 'about' page.
For the practical exercises you may want to use a laptop or iPad.
Ellen de Vries runs the Brighton-based company The Copy House, a team of 6 copywriters and content strategists. She's been working with the Brighton and London digital communities since 2005 as a trainer, copywriter and brand consultant.
If you have any questions about this workshop. Or if you'd prefer your own bespoke in-house session, then please get in touch with firstname.lastname@example.org
You can also get tickets directly from Eventbrite.